This advertisement was to promote the release of The beatles' ninth official album called 'The Beatles' which was released in 1968. This advert represents not only how albums were produced and promoted but also the codes and conventions of the rock genre at the time of its release.
The Title of the advertisement 'IT'S HERE!' grabs the audiences' attention in order to establish that the album is a new release that the audience have been waiting for. The repetition of 'THE BEATLES' which is in an uppercase, bold font emphasises the focus on the artist and the album. In the 1960s, artists relied on advertising to sell their music to a wider range of audience. Keeping the conventions of the advert consistent is important for achieving this.
The main focus of the advert is the image of the band, which is significantly recognisable as it is a drawing rather than a photographic image. This convention fits in with the black and white code of the advert which is an unusual feature in rock album release adverts.
The advertisement sells the product by including information in short sentences. This makes the advert quick and easy to read including only the information that the consumer wants. Words which stand out in the advert are 'astonishingly' and 'mind-bending' this creates positive connotations thus persuading the audience to buy the product. The advert also includes the line 'GET YOURSELF THIS ALBUM or get the double 8-cartridge and turn your car on as well' giving the audience a choice of which they can buy as a multiplatform product which ensures that as many people as possible will buy the product.
The layout of this advert is significant. The image is shown after the introduction of the artist's name to first introduce the artist followed by an image which is recognisable. This creates a connection between the image and the title, a significant image in album release adverts is important as it represents the album itself and is the audiences' main focus when consuming the advert. The source of information is included in the centre of the text as it centralisation the information without creating a negative effect on the rest of the advert.
The colour scheme of this advert is very simple but effective. This represents The Beatles' early work as their overall style was fairly basic at the time. It also correspondes directly with the plain white album cover as described in the advert as 'the plain white cover with the quietly embossed title... THE BEATLES' this explains what the album looks like which is supported by the black and white, simple colour scheme.
The advert represents the rock genre at the time 'The Beatles' album was released as the style of the late 1968s with regards to the rock genre was simple, this style was emphasised by The Beatles and the significance of it was mimicked by the consumer as it showed their interest in the artist.
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