Album release advert Fall Out Boy

Fall out boy is a rock band and this advert is promoting an album which compiles the band's greatest hits. The advert is from a magazine called 'Kerrang!' which features music of the rock genre. The album (believers never die) was released in 2009, when the band seemingly stopped making music. As this is a greatest hits album, several elements of the artwork for the album cover and poster represent different conventions of Fall Out Boy as a rock genre band. For example, on the left of the poster there are tapes, vinyls, a keyboard and an electric guitar. These symbolise the change in music and how it is produced and consumed by the audience that is being represented (which is young people). There are also several pairs of trainers in the shot, which are a significant convention of the rock genre. This identifies the style of the band and the music which is featured in the album. The dark colour scheme supports this representation as it follows the general style of the band and the rock genre. The advert allows the consumer to establish this which makes the advertisement effective.

The title of the album in this advert is seamingly unimportant as it is in a smaller font to the band name and 'greatest hits', this emphasises the importance that the album is the greatest hits of the band rather than a new album. Although, the name of the album follows the convention of the skeletons in the image.

Kerrang! magazine has also included a rating on the advert, this is one of the main features of the advert. This suggests to the audience that if it is approved by their favourite magazine they are more likely to buy the album because the codes and conventions of the album and Kerrang! magazine are similar. The audience are expected to recognise these codes and conventions as a consumer.

'OUT NOVEMBER 30TH' is placed underneath the rating to remind the audience of when the album is coming out. This structure is important as it persuades the audience to buy the product which is followed by the important information the buyer needs.

The words 'deluxe' and 'exclusive' when describing the product further persuade the reader of the advert that the product is worthy. The audience are subconsciously more likely to buy a product which is limited in its edition or exclusive. 'Deluxe' suggests that the product is of good quality. The quality of the product is important so that the consumer will buy the physical copy rather than a digital download. 'And many more' after the list of exclusive footage, encourages the audience to find out more about what the product includes.

Overall, the representation of the rock genre through the use of typical codes and convention appeal to the target audience effectively. Along with this is the use of persuasive adjectives which sell the product and other merchandise which may relate to this product.