Tuesday 4 October 2011

Paramore: That's What You Get [OFFICIAL VIDEO]



This video is partly performance and partly narrative. The song is quite fast-paced but the background narrative on its own as the video would fit a more slow-paced song. The beginning shots are each around a second long and feature a clear cut between the shots, this fits in with the fast-paced music at the beginning. Having this many shots in the opening sequence allows the viewer to get an overview of the setting and basic storyline. There is a clear representation of young people throughout this video. The narrative elements represent young love The steadycam in many of the shots creates distortion. Therefore, the performance highlights the more upbeat theme and the emotional narrative highlights the meaning behind the lyrics. I think that this is a proportionate method of promotional video making for this particular song and I plan to use a similar technique in my own video.
The artist is shown singing with the characters of the narrative in the background. This is a cross-over of the two elements of the video. This may suggest that the lead singer is part of the social group that is shown in the background. This lets the character into a bit of the artists personal life.

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