Avril Lavigne - Wish You Were Here

The artist in this video is Avril Lavigne, the genre of her music is mainly rock but some is identified as pop-punk or punk. She is signed to 'Epic Records' and produced her first album 'Let Go' at the age of 17, she also first performed with Shania Twain when she was 15 years old.
At the beginning of the video, the first shot is establishing but the artist is in medium shot, this shows the mise-en-scene, which in this video is an attic. This style of camera shot shows an emotion of lonliness. The beginning of the first scene looks like it has been filmed in reverse and been played normally. This camera shot zooms into a mid-close-up with no editing in between, this suggests a sort a storytelling theme which may suggest that the artist is telling a story of her emotion at the time of writing the song. The camera shots start to change into close-ups and medium close-ups after 0:48 and the editing technique is a dissolve between shots, this also adds to the storytelling theme as it shows there are no breaks in between the shots (story). At 0:52, the camera is steadycam and moves randomly which creates a disorientated effect. Thiss effect matches the pace of the song at this time as from 0:52 the song becomes more fast-paced.
In this video, there is a blurring effect between scenes, this makes the video entertaining as the setting does not change much. I think this is a good editing technique and I am inspired to use this effect in my video.
The mise-en-scene of the video higlights the emotion of the song and the lyrics. The fact that the video is set in an empty attic adds to the mood.
Through the rest of the video, many of the shots are close-up which draws the viewer's attention to different parts of the shot. This creates a bond with the audience and attentiveness to the video and what is being represented. The close-up shots of the artist's face creates a personal bond between the artist and the viewer. It also concentrates the viewer's attention on the artists facial expression.
In the video, an audience is not being represented but what is being represented is the personal feelings and emotions of the artist. From my own perspective, the representation is not the audience but the feelings and emotions which the audience might feel. Therefore the video is effective in portraying a certain mood (in this example the mood is sadness) The fact that the artist is representing their own personal feelings appeals to the audience as they look up to Avril as an inspirational body. This shows the viewer that not every artist has to be glamorous and put on a made up act to be successful and appeal to their target audience.